Let's be clear, staging is NOT interior decorating. It's the art of depersonalizing a home so buyers are able to imagine themselves living in it. Staging uses furniture, accessories, and colors to emphasize the very best features of your home. The goal is not for buyers to fall in love with a gorgeous sofa, but rather fall in love with the hardwood floors or spacious layout.
When you consider that a typical price reduction is $5000-10,000, and typical staging fees run $250-$3500, the choice is clear.
Do I really need a professional stager?
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the expertise and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, and many successful Realtors do not have the time or trade resources to properly stage a home.
How much does it cost?
For as little as $250, you can have a detailed game plan of what you can do to get your home market ready and get top dollar!
The housing market is good, so why do I need to stage?
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged (think TOP DOLLAR!). Remember, professionally staged homes sell on a conservative average for 10% more in a good market (see the latest 2018 Home Staging Statistics).
Why can't I just stage my own home?
Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and many times it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively.
Can't home buyers use their imagination and look past my decor?
No. Buyers want to walk into a home and immediately "feel home," usually making up their mind within the first 15 seconds. Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are investors or flippers who will hammer you on price. During the consultation, we identify any price eroding factors of your home, so you can implement the simple changes to maximize returns.
How it Works!
It all starts with a consultation!
Whether you are a DIYer or want us to come back and do the work for you, the consultation is the initial game plan for success. This is where we view the home, give you all our insights and expert suggestions (and the reasons behind them!), and help you decide what level of professional staging your budget will allow and exactly how you would like to proceed.
If you decide to use SOS Designs to complete the staging for you, then we will work with you to find the perfect plan. Remember, a professional home staging investment of 1-3% typically yields an 8-10% return! Not too shabby!
For occupied homes, we work with what you already own. The goal is to create proper flow, scale, and emotional connection points that buyers will love. We also rent supplemental accessories to complete the look if needed. Click here for more information on Occupied Staging.
So many of our clients love their staging so much that they have us back to help them set up or redesign their new home! Click here for more information on Staged to Stay.
Do you live out of town or in another country? Our E-Design service is perfect for you! We work together to determine your style and budget, and SOS Designs creates a custom design board just for you... complete with detailed product information and online shopping links! Click here for more information on E-Design.